You can celebrate christmas w.o. buying into all the festive crap. As has been said, if your a little bit "crafty" you can make your own. Charity shops. Another brill source of pressies - often unwanted ones from someone elses!. Around now they try and put stuff out suitable for gifts. Theres no unwriiten law says you HAVE to spend tons of money on everyone. Those ads? its just to try and boost their sales!