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Thread: Christmas is coming - TV Commercials

  1. #31
    Senior Member beau's Avatar
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    Ads of any sort don't bother me as I don't watch TV at all so I haven't a clue of what they are about.

  2. #32
    Senior Member nukecad's Avatar
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    Quote Originally Posted by beau View Post
    Ads of any sort don't bother me as I don't watch TV at all so I haven't a clue of what they are about.
    LOL.
    Even those who do watch TV don't have a clue what a lot of the Ads are about.

    The perfume ones seem particularly obscure, you often need to be good at quizzes and crosswords just to work out what perfume they are advertising.
    I don't know everything. - But I'm good at searching for, and finding, stuff.

    Migration from ESA to Universal Credit- Click here for information.

  3. #33
    Senior Member Lighttouch's Avatar
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    So what's with the fixation of the Christmas Adverts.

    Te whole idea behind any TV commercial is to create 'brand awareness' to make your company to stand out from the crowd.

    The John Lewis 'man on the moon' and Sainsbury's 'Mog the Cat' stand out head and shoulder's above the rest because they are so creative and different. And this in turn gets people talking about them so people want to see the adverts in their own right as 'mini movies'.

    The John Lewis advert on Youtube went viral and has been seen by nearly 13,000,000 viewers. This had the bonus effect of highlighting the plight of old people at Christmas. Age UK now as more vounteers on their hands than they could cope with.

    So Christmas adverting creates 'brand awareness', shows british creativity at its best and can pull at the hearts to offer a helping hand to someone less fortunate than themselves.

  4. #34
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    I cannot make my mind up whether the 7 million spent on the John Lewis advert is obscene and would have been better spent on a donation to AgeUK or whether the upsurge in volunteers for AgeUK as a result of the advert is worth every penny.

  5. #35
    Senior Member Lighttouch's Avatar
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    Pmlindyloo, it's a 'win win' situaton. There will be an upsurge in the number of people visiting and spending at ohn Lewis. For every pound it cost to make the advert John Lews will make £4. The company wors as a cooperative, they don't have employees they have partners. At the end of each financial year everyone gets a loyalty bonus e.g. 15% of their salary

    The other winners are age UK becase it has highlighted an issue about loneliness at xmas and will be able to recruit 10000s of people to help older vunerable people out at a time of need. What better Christmas present!!

  6. #36
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    I don't believe for one second that any of these retailers give a stuff about how lonely some of their potential customers might be at Christmas. All they want is for people to spend their money at their stores.

    People have always been lonely at Christmas and there have always been people who go out of their way to help out - this isn't something John Lewis have uncovered. They've exploited the situation to make themselves more money and give themselves an image boost.

    That £7 million pound amount is obscene.

    Loneliness is also not exclusive to Christmas.
    Last edited by rich-ward; 13-11-15 at 20:02. Reason: Added text

  7. #37
    Senior Member Lighttouch's Avatar
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    From my point of view I just see it as a way for creative people who produce something heart warming that engages people.

    Advertising adds colour and interest to our lives. Imagine a world with no colour. All supermarkets selling tea, cereal, beans in grey cardboard, no billboard advertising in colour. We'd all have the same hairstyle and wear grey suits - we'd be living in communist states,

    Advertising brings us colour and harmony!

  8. #38
    Senior Member barbiejane's Avatar
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    Mog for me is my favourite now.It tells a story and it's not about promoting what Sainsburys are selling for Christmas.

  9. #39
    Senior Member beau's Avatar
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    "Advertising brings us colour and harmony! "
    LT how can you say that?

    Colour is all around us, just look at the scenery.
    Ads are just manipulative, nothing else. Those aimed at children are the worst, encouraging kids to ask for things that in many cases are unaffordable thus leading to disappointment.

    Anyway, Christmas is not about giving and receiving gifts, the whole thing is far to commercialised and retailers see it as an opportunity to make lots of profit.

  10. #40
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    Quote Originally Posted by beau View Post
    "Advertising brings us colour and harmony! "
    LT how can you say that?

    Colour is all around us, just look at the scenery.
    Ads are just manipulative, nothing else. Those aimed at children are the worst, encouraging kids to ask for things that in many cases are unaffordable thus leading to disappointment.

    Anyway, Christmas is not about giving and receiving gifts, the whole thing is far to commercialised and retailers see it as an opportunity to make lots of profit.
    Absolutely, beau.

    Colour is all around us, scenery, clothing, hair colour, paintings.

    You could argue that advertising encourages people to all look the same way, wear the same clothes, smell the same, eat the same food, buy the same technology, watch the same things. Subtle (and at times, not so subtle) form of brainwashing. We all have to be like the adverts to have a worthwhile life, sort of thing. Which is utter nonsense.

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